Our Leadership

Kevin Barnett

Managing Partner

Kevin BarnettA Managing Partner at Promidian, Kevin has served as a strategic advisor to leading life sciences companies for nearly two decades. His consulting expertise spans a broad array of areas including corporate strategy, portfolio and product strategy, pricing and market access, and operational effectiveness.

Prior to joining Promidian, Kevin held senior leadership roles with Leerink Swann and Campbell Alliance. At Campbell Alliance, Kevin served as Global Practice Area Leader for the firm’s Pricing and Market Access Practice. He also held management consulting positions at Deloitte Consulting and Mattson Jack Group. Before his career in consulting, Kevin worked in various commercial roles with The Upjohn Company.

Kevin has authored numerous articles and presented at myriad industry conferences on key strategic issues facing the pharmaceutical and biotechnology industries. He has been quoted and referenced in leading business publications and industry trade journals including BusinessWeek, The Pink SheetThe RPM Report, Pharmaceutical ExecutiveMedAdNews, PharmaVOICE, and Managed Healthcare Executive. 

Kevin holds a bachelor of science degree in bioengineering from Purdue University and a master of business administration degree from Indiana University’s Kelley School of Business.

Jeff Liepman

Executive Vice President

Jeff LiepmanJeff is an Executive Vice President at Promidian and a life sciences consulting veteran, bringing several years of analytical, strategic, and operational experience to the company. He has focused primarily on supporting top-tier pharma and biotech executives with brand and portfolio strategy, commercial effectiveness, business development, and market access optimization.

Before joining Promidian, Jeff led a team of more than 20 consultants as Regional General Manager for Campbell Alliance, where he was responsible for consulting operations and P&L across the Southwestern United States. During his time at Campbell, Jeff received numerous performance awards and distinctions, including top performing consultant and manager across the entire company. Prior to his career in consulting, Jeff served as a business development associate with Amylin Pharmaceuticals.

Jeff has authored industry journal and white-paper articles, presented at several biotech leadership conferences, and guest lectured at a number of universities and graduate schools.

Jeff received his bachelor of science degree in biochemistry from Willamette University in Salem, Oregon. He also has a master of bioscience (MSc and MBA) degree, with a specialty focus in the business of bioscience, from the Keck Graduate Institute of Applied Life Sciences in Claremont, California.

Faruk Abdullah

Vice President

Faruk Abdullah, Vice President at Promidian, is a life sciences professional with extensive experience addressing a broad range of strategic issues including corporate development, portfolio planning, and launch excellence.

Prior to joining Promidian, Faruk was a Vice President at Applied Predictive Technologies (APT). Faruk led the Life Sciences and Healthcare practice at APT, where he helped clients apply advanced analytic software technologies to draw unique insights from clinical and commercial data. Before joining APT, Faruk was an Associate Partner at the Monitor Group, where he focused on shaping and executing strategic initiatives for large and mid-cap life science companies. In addition to being a strategic advisor, Faruk has contributed to entrepreneurial efforts developing products in both the therapeutic and medical device spaces.

Faruk has authored a number of articles that have helped companies consider novel approaches to developing and commercializing their products. He has shared unique perspectives on how companies can adapt their commercial models to an evolving healthcare ecosystem. He also has offered insights on how organizations can rethink how to develop and integrate analytic capabilities to inform critical strategic decisions.

Faruk holds a bachelor of science degree in electrical engineering from Northwestern University and an MBA from Harvard Business School.

Adam Giblin

Vice President

Adam Giblin, Vice President at Promidian, is a commercial strategy leader with more than a decade of experience shaping and executing insight-driven strategy in the life sciences, as both a consultant and an executive in the industry.

Prior to joining Promidian, Adam worked in the global commercial organization for the diagnostics division of Abbott Laboratories, most recently as the global launch lead for diagnostics systems.  Prior to Abbott, he spent a decade as a strategy consultant for the Monitor Group (later acquired by Deloitte), where he served pharma, biotech, and device leaders in making critical decisions about strategy at both the corporate and commercial levels.

As an expert on future commercial models in the life sciences, Adam has had a particular focus on customer-centered strategy and analytics.  He has extensive experience in all aspects of customer-centered marketing, including customer analytics and segmentation, campaign design, marketing automation, and data integration.  He also has considerable experience in the US and major European markets and has played a variety of roles related to corporate and commercial strategy, with an emphasis on business unit strategy, product development and launch strategy, and financial decision-making.

Adam has authored and contributed to numerous articles on the use of advanced analytics and insight generation.  In addition, he has been a featured speaker on a range of topics, including the role of analytics in life sciences strategy.

Adam holds an MBA with distinction in marketing, finance, and health enterprise management from the Kellogg School of Management at Northwestern University and a BS in foreign service, magna cum laude, from Georgetown University.

Jonathan Hodgson

Vice President

JonathanHodgsonA Vice President with Promidian, Jonathan has more than 15 years of experience helping biopharmaceutical companies make better strategic decisions in the areas of commercialization, R&D, portfolio planning, launch pricing and reimbursement, forecasting, asset valuation, and more across a broad range of therapeutic areas.

Jonathan’s experience spans both commercial and market access questions, and the development and application of both quantitative and qualitative insights. As such, he brings particularly deep expertise in leveraging innovative methodologies and large data sets to support analysis and strategic decision-making.

Before joining Promidian, Jonathan served as Principal at Putnam Associates, where he contributed to the growth of the firm’s New Products Strategy and Pricing, Reimbursement and Market Access practices. As Senior Principal at the Amundsen Group, Jonathan blended insights from large quantitative data sets with qualitative and secondary research to drive actionable recommendations for clients. He also previously served as a strategy consultant at L.E.K. Consulting, where he was largely focused on forecasting and valuation, as well as asset screens and business development strategy for smaller biotech companies. Jonathan has also served in several roles at Vertex Pharmaceuticals.

Jonathan has lectured on valuation approaches and techniques at the Massachusetts Biotechnology Council, and he is co-author of “Biopharma: Beyond the First Product,” an in-depth look at critical success factors for growth of emerging biotechs, published in In Vivo.

Jonathan earned a bachelor of arts in economics from Dartmouth College and an MBA from Harvard Business School.

Jake Schutz

Vice President

JakeSchutz As a Vice President and integral part of Promidian’s leadership team, Jake brings more than a decade of experience working across the global healthcare ecosystem, including life sciences, diagnostics, and health systems in both developed and emerging markets. He is a trusted advisor to leading biopharma, medical device, and other healthcare organizations, providing critical decision-making assistance in the areas of product commercialization, R&D, portfolio planning, asset valuation, analytics, digital health strategies, and more across a broad range of therapeutic areas.

Prior to joining Promidian, Jake was the Director and Head of a Global Business Development team for IBM Watson Health, where he was responsible for the ideation and prototyping of innovative solutions fueled by artificial intelligence and predictive analytics across the healthcare and life science domains. During his time at IBM Watson Health, Jake was involved in a number of innovative strategic partnerships with life science companies, focusing on taking key client initiatives from the proof-of-concept stage to a production environment yielding actionable insights. Prior to IBM Watson Health, Jake was a Director and Los Angeles office lead for ICON plc’s Commercialization Strategy and Science division.

A frequent lecturer and keynote speaker at conferences, Jake has presented to large and small groups on a number of topics, among them the transformative nature of artificial intelligence and predictive analytics in healthcare.

Jake earned a bachelor’s degree in finance with a minor in healthcare management from the University of Wisconsin–Madison and an MBA from the University of Southern California Marshall School of Business.

Daniel Wetherill

Vice President

Daniel WetherillA Vice President with Promidian, Daniel has 20 years of experience helping life sciences companies design, build, and enhance business analytics and insights capabilities. His expertise includes commercialization and launch planning, advanced analytics (data science, resource optimization, forecasting, multi-channel marketing/digital, and market access), market intelligence (market research, customer insight), commercial operations (sales operations, targeting, incentives), big data/real-world evidence, and reporting.

Daniel has worked extensively with top-tier biopharma companies and brings deep expertise in leveraging innovative analytic approaches and large data sets to support analytics and strategic decision-making.

Before joining Promidian, Daniel served in a senior leadership position at ZS Associates, where he played a key role in growing the organization’s analytics capability and team.  He previously worked at MarketBridge, a niche marketing channel strategy firm, and IBM Business Consulting Services.

Daniel has presented at conferences on global data analytics trends and has co-authored several papers, including “Broken Links: Why Analytics Investments Have Yet to Pay Off,” an in-depth look at the analytics sector, published in conjunction with The Economist, as well as a number of other industry publications.

Daniel earned a bachelor of arts from Princeton University and an MBA from Columbia Business School.