Growth Maximization

Today it is more important than ever for executives and marketers to maximize the value of their brands across the product lifecycle. Promidian leverages extensive experience in brand planning and proven methodologies to guide product success. Key service offerings for in-line products include:

  • Brand performance diagnostic
  • Brand planning and strategy development
  • Payer value proposition refinement
  • Contracting strategy
  • Lifecycle planning
  • Loss-of-exclusivity planning

Case Studies

Strategic Brand Planning

Promidian assisted a midsize life sciences firm in building a differentiated global commercial strategy for a recently launched, top-priority brand. (Click for more)

Ultra-Rare Orphan Drug Loss-of-Exclusivity Assessment and Strategy

Promidian conducted a loss-of-exclusivity (LOE) assessment and developed LOE strategy to support a biopharma company in defending its product for an ultra-rare orphan drug against generic competitors. (Click for more)