Managed Markets

The healthcare landscape has dramatically changed, and managed markets have become critically important to the success of pharmaceutical and biotech products. Market access dynamics for products are becoming more complex and challenging, requiring careful evaluation and evidence-based solutions. Promidian helps clients realize success in this difficult environment through a number of different offerings:

  • Managed markets performance diagnostic
  • Channel strategy
  • Contracting strategy
  • Account segmentation and prioritization
  • Account management excellence
  • Benchmarking and operations improvement

Case Studies

Market Access Strategy for Specialty Launch

Leveraging market insights, Promidian assisted a midsize biopharmaceutical company by developing a market access strategy for the launch of a specialty product within a broader specialty portfolio. (Click for more)

Global Pricing Strategy

Promidian assisted a small biotech company in developing a global pricing strategy for its lead development asset focused on an ultra-rare disorder. (Click for more)