Managed Markets

The healthcare landscape has dramatically changed, and managed markets have become critically important to the success of pharmaceutical and biotech products. Market access dynamics for products are becoming more complex and challenging, requiring careful evaluation and evidence-based solutions. Promidian helps clients realize success in this difficult environment through a number of different offerings:

  • Managed markets performance diagnostic
  • Channel strategy
  • Contracting strategy
  • Account segmentation and prioritization
  • Account management excellence
  • Benchmarking and operations improvement

Case Studies

Medicaid Channel Strategy

Promidian assisted a large, global biopharma company in developing a comprehensive Medicaid channel strategy for a specialty portfolio in an increasingly competitive therapeutic area. (Click for more)

Organizational Benchmarking and Strategy

Promidian conducted a benchmarking study for a top-10 global pharmaceutical company to elucidate the extent to which and how biopharma companies were engaging organized customers—integrated delivery networks, integrated health systems, accountable care organizations, and medical groups. (Click for more)