Market Insights

In today’s marketplace, companies cannot afford to base critical decisions on sparse information or intuition. Promidian works with clients to develop the broad fact base—and actionable insights—required to adequately inform strategic decisions. We deliver these insights through a number of mechanisms, including:

  • Qualitative and quantitative primary research with payers, providers, and patients
  • Desk research, secondary data analysis, and decision-support modeling
  • Scenario planning and competitive gaming

We work with clients to provide market insights that support decisions in a wide range of areas, including:

  • Due diligence evaluation
  • Franchise and portfolio strategy
  • Clinical development strategy
  • New product planning
  • Launch strategy
  • Pricing, contracting, and market access strategy
  • In-line brand planning
  • Lifecycle management strategy
  • Customer segmentation

Case Studies

Due Diligence Assistance

Promidian assisted senior leadership at a specialty biopharma company in conducting due diligence of a specialty drug the organization was considering for acquisition. (Click for more)

Center of Excellence Profiling and Strategy

Promidian supported an emerging oncology biotech company in prioritizing and profiling its top-100 target COEs in preparation for the launch of a first-in-class immuno-oncology product. (Click for more)