Product Commercialization

It has never been more challenging for biopharma companies to effectively commercialize their products. Missteps in this area can have enormous consequences. Promidian works with clients in a range of capacities to support successful product commercialization, including:

  • New product planning
  • Launch readiness assessment and planning
  • Product strategy
  • Payer, pricing, and market access strategy
  • Commercial capability development and enhancement

Case Studies

Early-Stage Medical Device Commercial Strategy

Promidian assisted an early-stage medical device company in assessing the market opportunity and developing commercial strategy for a development-stage device. (Click for more)

Companion Diagnostics Capabilities and Strategy

Promidian supported a large commercial-stage biotech client in researching and developing a companion diagnostics (CDx) strategy that was accompanied by several supporting execution work streams. (Click for more)