Product Commercialization

It has never been more challenging for biopharma companies to effectively commercialize their products. Missteps in this area can have enormous consequences. Promidian works with clients in a range of capacities to support successful product commercialization, including:

  • New product planning
  • Launch readiness assessment and planning
  • Product strategy
  • Payer, pricing, and market access strategy
  • Commercial capability development and enhancement

Case Studies

Launch Strategy and Plan for Emerging Biotech

Promidian assisted an emerging oncology biotech company in defining its corporate strategy and cross-functional launch plan for its lead asset in development. (Click for more)

Product Launch Planning and Strategy

Promidian provided comprehensive launch support to a large global biopharma company for a high-profile, first-in-class product that was about a year and a half away from US launch. (Click for more)